We are four guys from Modena who had a dream that didn't come true, so we decided to make t-shirts.

The stages

The future always arrives on Thursday.

March 23, 2016

Luke and Pole come up with the idea of a shirt with the word "Pantaloni" (pants) printed on it.

14 April 2018

The first 30 Pantaloni shirts are printed. Luke offers Pole an empty dumpling to put his name on first.

26 July 2018

New colors are released, and the audience grows.

November 17, 2018

The Davanti-Dietro (Front-Back) shirt is born (now extinct, RIP).

February 12, 2019

300 Sombrero and Capocchia caps are produced. Over 250 remain unsold to this day (we threw them all at parties).

Summer 2019

Luke & Pole shirts become popular among young people and surpass city limits, reaching the New World.

February 26, 2020

Luke & Pole suspends its activities during the pandemic, freezing the page and ending sales of the remaining shirts.

Over 400 t-shirts were sold.

February 20, 2021

Luke & Pole returns online with redesigned shirts, new fabrics, new colors, new ideas, and new time to waste. Alla Dritta and Elegante shirts are born.

November 11, 2021

We have the brilliant idea of making a sweatshirt with Times New Roman printed on it. Initially unsold, today only a few specimens remain.

December 25, 2021

At the Canale 5 Christmas Concert, Bugo wears the Elegante shirt. Yes, it really happened.

April 14, 2022

The first sound shirt in history is born. Ambulanza (Ambulance) reaches the shelves and the hearts of our fans.

May 20, 2022

The Io mi Bugo (I Bugo Myself) shirt is released, in collaboration with the singer, who wears it during episodes of Pechino Express on Sky Uno.

Somewhere in autumn 2022

Torcicollo (Stiff Neck) is born. It quickly becomes the best-selling shirt after Pantaloni.

February 1, 2023

Phase 2 of the Pantaloni Revolution officially begins. The Guanti per orecchie (Ear Gloves) are released, followed in the months after by the Maglietta per vetri (Glass Shirt) and the Felpa da Vita (Life Sweatshirt). In the midst of it all, there's also the shirt with "Roberto" printed on it.

10 June 2023

The Roberto Tour starts, through which we sneak into the most important festivals and local festivals in Modena and its province. Summer collaborations are released, among which Non volevo venire (I Didn't Want to Come) stands out.

10 October 2023

The new Luke & Pole shirt is released. For the first time, there's a design on the back. It's the Forchetta (Fork) shirt, the first shirt in history where you have to choose size, color, and utensil.


February 28, 2024

The 3.0 shirts are presented. There's further development in shapes, fabrics, and colors. For the occasion, the Limited Edition "Vigili del Fuoco" (Firefighters) is released, in homage to the Ambulanza shirt. We prepare for new steps in the Pantaloni Revolution.

And then?

Luke & Pole won't stop until one of its shirts has been brought to the Moon.

If at some point we see we're in trouble, we'll stop paying taxes.